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Preface

In spite of being repeatedly claimed as vital, there is no denying the importance of Good Content when it comes to online activities. A good content is what propels

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Preface

Modern marketplace, with its needs for collaboration and coordination between different entities, has ensured that B2B transactions are clearly different from B2C or consumer transactions.

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Preface

There are quite a few online marketing approaches that keep on evolving. In this changing scenario, there is one factor whose essence remains unchallenged—Search Engine Optimization (SEO).

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Identify and be Aware of Link Penalties

In the contemporary business situation, Internet-based tools and applications are found to be widely adopted for promoting products and services. Especially in the case of online businesses, one of the major contributors is search engine traffic.

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How Small Businesses may Leverage Big Data for Achieving Success

It is not an exaggeration that future success of small businesses depend heavily on Big Data. Organizations across the globe happen to gather voluminous data in their various processes.

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Preface

The modern market place is filled with numerous brands across the globe, each one vying for attention and for grasping their share of business. Amid all the crowd and cacophony, entrepreneurs need to strive hard to be heard and noticed.

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